Vertex Suite

RCS Business Messaging

for Rich, Interactive Customer Conversations

Transform the native messaging inbox into a richer, smarter and more interactive customer communication experience with the Vertex Suite RCS Platform.

RCS business messaging visual one
Rcs Message
RCS business messaging visual two
  • Rich MediaImages, videos & carousels
  • Interactive ActionsButtons & suggested replies
  • Verified BrandingTrusted brand identity
  • Live InsightsReal-time engagement analytics
  • SMS FallbackAutomatic backup for unsupported devices

From SMS to RCS: The Evolution of Messaging

The same messaging inbox, now built for interactive brand communication.

Left RCS visualRight RCS visual

Why Businesses are Moving to RCS?

RCS is like SMS upgraded for today’s customers with brand verification, images, buttons, carousels, and quick actions built right into the message.

RCS rich messaging preview
Branded
Verified
Interactive
Rich Visuals
Rich Media Messaging

Send visually engaging messages with images, videos and product cards instead of plain text. This allows brands to showcase offers, services or updates in a far more compelling way.

Verified Brand Identity

Display your brand name, logo and verification badge directly in the messaging inbox. Customers immediately recognize the sender, increasing trust and engagement.

Interactive Conversations

Enable customers to take action instantly with suggested replies and clickable buttons. They can browse offers, confirm bookings or track orders without leaving the chat.

Higher Engagement Rates

Rich visuals and interactive messaging naturally capture attention and encourage responses. This leads to better campaign performance compared to traditional SMS.

Real-Time Insights

Track delivery, reads and user interactions to understand how customers engage with your messages. These insights help optimize future campaigns and communication strategies.

Automatic SMS Fallback When RCS isn’t Available

If a device or network does not support RCS, messages automatically fall back to SMS.
This ensures your communication still reaches customers without disruption.

RCS message falling back to SMS when RCS is unavailable

What you can Build with Vertex RCS?

The Vertex Suite RCS Platform provides a complete toolkit for businesses to design, deliver and manage rich messaging experiences at scale.

Swipe to explore · 1/6

Rich Product Conversations

Rich Product Conversations

Showcase products, services, or offers using visual message cards.

Customers can scroll through items, view details, and take action instantly all within the chat interface.

View product
Book service
Claim offer
Browse catalog
Rich Product Conversations

Showcase products, services, or offers using visual message cards.

Customers can scroll through items, view details, and take action instantly all within the chat interface.

Example actions:

  • View product
  • Book service
  • Claim offer
  • Browse catalog
One-Tap Customer Actions

Remove friction from customer interactions with interactive message buttons.

This makes every interaction faster, easier, and improves response rates.

Instead of typing responses, users can simply tap:

  • Confirm Appointment
  • Track Delivery
  • Pay Now
  • Contact Support
Branded Messaging Experiences

Every message is delivered with a verified business identity.

Customers recognize official communication and engage with more confidence.

Your brand appears with:

  • Logo
  • Business name
  • Verification badge
  • Official business profile
Swipeable Content & Offers

Send carousel messages that allow users to swipe through multiple cards in a single message.

Each card can contain its own image, text, and call-to-action button.

Perfect for:

  • Product catalogs
  • Travel packages
  • Promotional campaigns
  • Service options
Engagement Signals & Insights

Unlike traditional SMS, RCS messaging provides real engagement data.

This helps teams understand customer behavior and optimize messaging strategies.

Businesses can see:

  • Message delivery
  • Read confirmations
  • Button clicks
  • Interaction patterns
Universal Message Delivery

If a user’s device or network doesn’t support RCS, the system automatically switches to SMS fallback.

This ensures that messages are still delivered, while RCS-enabled users enjoy the full interactive experience.

Delivery adapts through:

  • RCS capability detection
  • Rich RCS delivery
  • Automatic SMS fallback
  • Wider device and network reach

Real Business Use Cases for RCS Messaging

RCS enables businesses to move beyond one-way notifications and create interactive messaging experiences across the entire customer journey.
Below are some of the most common ways organizations use RCS to engage their customers.

Swipe to explore · 1/6
Use caseMarketing

MarketingCampaigns

Create visually rich promotional campaigns that capture attention directly inside the messaging inbox.

Businesses can showcase offers using images, product cards and swipeable carousels while enabling customers to take action instantly through interactive buttons.

Typical campaign actions include:
View product
Explore offer
Visit website
Start conversation
USE CASES

MarketingCampaigns

Create visually rich promotional campaigns that capture attention directly inside the messaging inbox.

Businesses can showcase offers using images, product cards and swipeable carousels while enabling customers to take action instantly through interactive buttons.

Typical campaign actions include:
  • View product
  • Explore offer
  • Visit website
  • Start conversation

SMS vs RCS

Understanding the unique capabilities of modern communication channels.

From simple text alerts to fully interactive rich-media experiences, choose the right path for your customer engagement.

Messaging Capabilities Comparison

Features
SMS
RCS

Plain text messaging

Rich media (Images, Video)

Interactive buttons

Carousel messages

Verified business profile

Read receipts

App installation required

Internet required

Automatic fallback

N/A
SMS fallback
RCS Fallback to SMS ensures 100% reach even when data is unavailable

How RCS Messaging Works?

From message setup to customer response, Vertex Suite manages the complete RCS journey through one connected workflow.

Create the Experience

Configure the audience, content, media, actions, and delivery timing.

Trigger the Message

Launch the message manually, through campaigns, or automated business events.

Check RCS Availability

The system verifies whether the customer’s device and network support RCS.

Deliver to the Inbox

Eligible customers receive a branded, interactive message in their native inbox.

Customer Takes Action

Customers can browse, respond, confirm, track, book, or pay directly.

Capture the Outcome

Track delivery, engagement, button clicks, responses, and completed customer actions.

Frequently Asked Questions

Can’t find what you’re looking for? Our team is here to help you understand Vertex Suite RCS messaging better.